COMPANY PROFILE

Markets Lead, People Focused, Operations Driven

Lax Entertainment, Cinema and TV.

Our Journey started in 2005, with the first mainstream screening of a Hindi Film in the Netherlands. A collaboration with Dharma Productions was the first step we made in opening the European mainland mainstream market for our beautiful films.

We launched the film “Kaal” alongside the director and cast (John Abraham) in a never before seen red carpet premiere in The Hague Pathe Cinemas The Netherlands. We expanded to Kinepolis in Belgium, Cinemaxx in Germany and, with first time mainstream screenings! The rest is history. 


In 2023 our films, our approach and development strategy has led to Hindi films being shown in all over Europe in mainstream cinemas. With various suppliers and local distributors.

And we have a structural partnership with A Sure Production based in Mumbai, making sure we are part of the local film and tv industry where it all happens.

Currently we are distributor in the field of Indian Cinema, Tv-Series and we provide OTT services. And we are consulted in all ways possible to overcome barriers and integrate between European and Indian Media- & Entertainment companies.

Until 2015 the distribution activities took place under BEIFILMS, all activities are now under Lax Entertainment.